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7 REASONS WHY MOST BLOGGERS FAIL

It seems that everyone and their mom has a blog (or two). With the over saturation of blogs out there the thought of making your own stand out must seem daunting. Don’t let your end goal prevent you from even starting. There are some key mistakes to avoid to ensure your blog succeeds rather than slip into the wasteland of abandon blogs online. Here are 7 common reasons why bloggers fail:

1. Ignoring the Importance of SEO

I am guilty of this very mistake! SEO stands for Search Engine Optimization and essentially means you optimize your blog’s articles (and videos and social media for that matter) so they can be found easily in any type of search. When I first started my other blog CurlsUnderstood.com I didn’t use SEO consistently. Then I noticed that some of my blog’s articles where getting on the first page of Google. It was an aha moment! I realized I had to apply SEO to every single article I wrote. I went back to all my old articles and systematically added SEO tactics.

I swear by the WordPress plugin “Yoast SEO” as it walks you through the steps to optimize each article you write as you write it. The great thing about SEO is that when someone finds your blog via Google, Bing, Yahoo etc. they remember that you helped them and are more likely to come back (see the screen shot of an email I received from a reader below!). They’ll also follow your social networks!

I’m working on an online course to show you how to do the same for your blog/site. Sign up for my newsletter to be notified once it launches!

reasons why bloggers fail

reasons why bloggers fail

2. Lack of True Passion

Presumably you are blogging about a topic that is near and dear to your heart. If not, you’re in for a world of pain! Blogging requires a lot of time, discipline and work. It can be frustrating at times since you’re relying on only yourself to get things done. Passion is what will drive you through the times when you want to quit.

You’ll also likely be very knowledgeable about something you’re passionate about. This will give you plenty of inspiration and help you find new topics for content.

3. No Creativity or Innovation

Since the blogsphere is super saturated, you have to think out of the box if you want to stand out. What will be your hook? An innovative Instagram feed, awesome video content, thought-provoking articles? If you’re not sure, you can start by researching other blogs and seeing which of their content got the most comments, likes, shares etc. If you’re not being creative your blog will likely fail.

reasons why bloggers fail

4. Thinking You’ll Get Rich Quick

Many new bloggers only start blogging with the intention to get rich quick and/or become the next internet star. While this isn’t impossible, it should not be your only motivation. Instead I suggest using your blog as a platform to help others in some shape or form.

People use the internet daily to solve problems. Provide their solutions and become a trusted resource and source of inspiration. If you do this successfully, money (and maybe fame) will follow. You also won’t be discouraged if it takes some time for you to make your first $100 from your blogging efforts.

5. Not Setting Goals

Be sure to set challenging and achievable goals for your blog and social networks. So many bloggers don’t set goals. Even if your goal is to reach 5000 unique visitors a month then set it and strive to meet it. Even if you fail, you’ll still be better off than you were before.

Many bloggers fail to set goals and then wonder why they haven’t made a big splash with their brand. I can bet some of your favorite influencers had and still have goals. And they measure their success regularly. When I started my blog my goal was to post 2 articles a week and promote them on Facebook and Pinterest. Once I started to see some traffic on Google Analytics, I started to set unique visitor goals per month.

6. Lack of Personality

Personal branding is all the rage right now (hence me starting this blog!). If you’re to succeed in becoming an influencer you must not be afraid to let your personality shine. Readers and followers love to see the face and voice behind the blog. Leverage YouTube and other social networks to give your followers insight into who you are and what you’re about.

Also research your “competitors” and figure out how you can distinguish yourself from them. Could you create better photos, more helpful graphics, perhaps your videos can be funnier. Find your strength and exploit it!

7. Lack of Discipline

Ultimately, you have to treat your blog/business like a part-time job. I worked full-time while building CurlsUnderstood.com. I would work from 9-5 then on my blog from 7 to midnight. I will admit that it didn’t feel like work as I loved what I was doing. That helped keep me stay disciplined so I guess this ties into number 2 (lack of true passion).

If you’re finding it hard to stay disciplined, try working on creating a schedule. I use planners to keep me organized (like the one pictured above by Erin Condren). I plan out my week each Sunday and pick 5-7 major things I want to accomplish that week (usually one per day). This will stop you from feeling overwhelmed.

So there you have it. These are the top reasons why many bloggers fail and indeed why I almost failed. What have been your unique challenges with blogging? Be sure to leave your questions and comments below.

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Sylvia

By Sylvia

Hi there! My name is Sylvia and I’m the founder of CurlsUnderstood.com (250K online community for curly hair). Here on SylviaKerali.com my main goal is to help other bloggers grow their brands but I also chronicle my journey from six figures to full-time blogging with entrepreneurship, travel and lifestyle tips thrown in for good measure.

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18 comments

  • Tia Cox

    August 16, 2017 at 12:51 am

    simple but such critical tips. i think im finally getting the hang of SEO…i think!

    1. Sylvia

      August 17, 2017 at 3:11 pm

      I’m sure you are! Just keep practicing and monitor where your pages are showing up.

  • nichole peacher

    August 29, 2017 at 11:25 pm

    I am still so confused about the SEO stuff.

    1. Sylvia

      August 30, 2017 at 1:41 am

      Hi Nichole, thanks for stopping by! Since you’re new to SEO I would suggest just researching other blogs/channels you like and noting what topics have the most views, comments, shares. Use this to help guide you. You can create similar content and use similar titles, descriptions, tags etc as them. Their content is popular for a reason so if you create similar content (don’t copy!), you are likely to see improved traffic to your site as these popular topics obviously resonate with readers/followers. Hope this makes sense!

      I’m working on a course that will break all this down. So sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to know when it launches: https://www.facebook.com/groups/bootcampforbloggers

  • Keri|flipflopweekend

    August 30, 2017 at 12:23 am

    Great post! Encouraging, as well! I am going on month 5 of blogging and sometimes it feels like a grind when I hear crickets on a post and am trying to build traffic. But, I still love what I write and working on it…which helps me keep going. I appreciate these tips!

    1. Sylvia

      August 30, 2017 at 2:11 am

      Hi Keri, thanks so much for your kind words! I’m so glad the post helped and encourage you. Blogging is tough but stick with it. What has helped me even get comments on this post is being social within in Facebook groups. Make sure your comments/posts don’t break the group’s rules 🙂 Be sure to sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to stay encouraged: https://www.facebook.com/groups/bootcampforbloggers

  • Jody

    August 31, 2017 at 3:52 pm

    SEO still feels like a struggle although I do try and make the Yoast SEO green in every post that I write. Thanks for the tips!

    1. Sylvia

      August 31, 2017 at 8:49 pm

      Hi Jody! Thank you for reading my article. I think the important thing to note is that SEO is the long game. There are many other factors that contribute to appearing high on Google (Bing, Yahoo) search – like how old your site is, the traffic it receives, how often you post articles etc. Just keep doing what you’re doing and you’ll start to see the pay-off.

      I’m working on a course that will break all this down. So sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to know when it launches: https://www.facebook.com/groups/bootcampforbloggers

  • Wells Baum

    September 13, 2017 at 1:20 am

    Helpful tips, though I’m noticing that simply telling people about your blog in real life always makes a huge difference.

    1. Sylvia

      September 13, 2017 at 5:47 pm

      Thank you, Wells! I’m hoping to show through real examples I grew CURLSUnderstood.com and how I’m currently building this very blog (COCOAUnderstood.com)!

      Please feel free to sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to see more!: https://www.facebook.com/groups/bootcampforbloggers

  • socialoutwork

    September 13, 2017 at 8:13 am

    Helpful tips, thanks for sharing.!!

    1. Sylvia

      September 13, 2017 at 5:48 pm

      Thank you so much for stopping by!

  • Lance Matongo

    September 13, 2017 at 8:14 am

    This article is so handy and and easy read for new bloggers thank you so much !!! Definitely going to make my blog post more search engine friendly

    1. Sylvia

      September 13, 2017 at 6:55 pm

      Thank you for stopping by, Lance! I’m glad you found the article helpful. You can find more tips here: https://www.facebook.com/groups/bootcampforbloggers or sign-up to my newsletter: http://eepurl.com/cYiCij

  • Emma

    September 13, 2017 at 11:40 pm

    Great article, thanks so much for sharing these tips! I’m definitely going to have to try and learn more about SEO I think!

    1. Sylvia

      October 3, 2017 at 1:26 pm

      Hi Emma, I’m so glad you found this helpful! I am planning my post on SEO now! Here is a link to sign up for my newsletter: http://eepurl.com/cYiCij and also join my Facebook group for more tips: https://www.facebook.com/groups/bootcampforbloggers

  • kristal

    September 14, 2017 at 4:12 am

    I agree. I am doing blogging because it is my passion. I will love to make money and I love to get more into it permanently.

    1. Sylvia

      October 3, 2017 at 1:30 pm

      Hi Kristal – thanks so much for stopping by and commenting! I think you should absolutely stick to blogging and go it for! You will start making money if you use great blogging techniques like SEO, leveraging Pinterest and Facebook groups and more. ere is a link to sign up for my newsletter. You’ll get free resources when you sign up: http://eepurl.com/cYiCij and also join my Facebook group for more blogging tips: https://www.facebook.com/groups/bootcampforbloggers

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