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HOW MY PINTEREST BUSINESS ACCOUNT GREW MY BLOG TO 200K PAGE VIEWS IN 3 MONTHS

how to switch from personal to business pinterestI’ve been blogging in some capacity for 10+ years. My first personal blog was called, “I Like Her Style!” and covered style and beauty tips for 20-something bougie gals like myself! I knew nothing of blogging at the time but it was ok, back then I only had to focus on the blog as social media didn’t exist.

Then I was charged with launching the blog for an organization I worked for as well as beginning my freelance writing career for the now defunct HoneyMag.com. Both were great learning experiences as I learned how to create content from within an organization as opposed to by myself. They had more money and resources to put behind their blogs so I got to try cool things like Google Ads.

When I finally launched my most successful blog/media site CurlsUnderstood.com in 2014, social media had exploded and it was overwhelming at first. Now not only did I have to manage the blog, but 5 social media platforms in addition. It was a major adjustment for me. I had never had to spread myself so thin. I was used to just focusing on content creation. I quickly learned that I needed to direct my attention to one or two social platforms and build from there (a future blog post on this is to come).

I decided that Instagram and Pinterest would be my main social platforms. They focus on visuals (images and videos) and when you run a beauty and hair site that is super important. Both social followings grew but I noticed that while Instagram was obtaining more followers, Pinterest was driving an alarming amount of traffic to my site!

how to switch from personal to business pinterest
I did more research and realized there was a business version of Pinterest that I wasn’t leveraging. By converting, this would give me access to analytics and ads. Once I started using Pinterest for Business I could track the pins that were doing the best and recreate similar pins and/or topics that were resonating with my followers on Pinterest. Traffic grew from about 30,000 page views per month to 200K page views per month witin 3 months of converting!

The great thing about Pinterest is that people don’t have to follow you to see your pins. Once one of your followers re-pins it they’ve exposed it to their followers… and so on and so on!

Also pins can have a website attached to them so that someone can click a pin and go straight to your site. These are what are called “rich pins”. Rich pins are definitely a must. Once enabled, rich pins always attribute your pins to your site regardless of who repins them. See an image of a rich pin below…

how to switch from personal to business pinterest
Below is a video that explains how to switch from a business to personal in Pinterest and more importantly why! Be sure to subscribe to my YouTube channel for more useful blogging tips!

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Sylvia

By Sylvia

Hi there! My name is Sylvia and I’m the founder of CurlsUnderstood.com (250K online community for curly hair). Here on CocoaUnderstood.com my main goal is to help other bloggers grow their brands but I also chronicle my journey from six figures to full-time blogging with entrepreneurship, travel and lifestyle tips thrown in for good measure.

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4 comments

  • Joyce @ JDS

    September 6, 2017 at 8:33 pm

    Great post – I just switched to the business account but I am barely getting traffic. Can you share a bit about how you managed your pinterest account? How often did you pin? what tools did you use etc. Thank you 🙂

    1. Sylvia

      September 9, 2017 at 2:51 pm

      Hi Joyce – Start by getting followers. Your immediate goal is to get 1,000 for legitimacy. Once you have 1,000, you’ll grow organically. Try following up to 100 people per day, you’ll get a 5-15% follow back rate. Follow the followers of the leader in your niche. Also, follow the followers of large boards in your niche. Simultaneously, you should start requesting to join group boards that cover topics in your niche (follow their board rules). Thanks to the power of group boards, you don’t really need high followers to grow quickly in Pinterest. Pinning in group boards exposes your pins to their audience!!

      I’m working on a course that will break all this down. So sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to know when it launches: https://www.facebook.com/groups/bootcampforbloggers

  • Diana

    September 13, 2017 at 2:33 pm

    Very interesting and helpful. Never thought of switching over to the business side of Pinterest. Are you creating original content on Pinterest or pinning from what’s already out there or a combo?
    Thanks

    1. Sylvia

      September 13, 2017 at 3:10 pm

      Hi Diana! It’s definitely a combo of the two. I have a board exclusively for my blog content then I pin from that to group boards I’ve joined. I wouldn’t pin other people’s content onto group boards (though you could) but I don’t see the point of promoting other’s work. I do however post other people’s articles/pins on my boards as I want my account to be a resource. I hope that makes sense? 🙂

      I’m working on a course that will break all this down. So sign-up to my newsletter (http://eepurl.com/cYiCij) and join my private facebook group to know when it launches: https://www.facebook.com/groups/bootcampforbloggers

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